Adwords Search Funnels
Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to more advanced...
View ArticleGoogle Image Search Ads
As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display...
View ArticleGoogle’s ACE
Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign...
View ArticleAll an Online Marketer needs to know about Search Network Quality Score
AdWords Search Network Quality Score (QS) : definition, factors that influence it and best practices to improve the QS in a PPC campaign.
View ArticleBenefits of Negative Keywords in Paid Search (PPC) and Useful Tips
“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-phrase “james bond” to advertise...
View ArticleHow To Map Your Ad Groups For Easy PPC Campaign Optimisation (infographic)
Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision making process when optimising a campaign. Simply take...
View Article6 Simple Steps to Boost PPC Performance
If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information on your...
View ArticleGoogle Shopping: what’s new for advertisers?
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies. In...
View Article2012 has been a great year for PPC. Let’s get ready for 2013
2012 has been another year of strong grow for pay-per-click advertising. The main characters on the stage are still the same. Google is comfortably the leader of the market while the Bing and Yahoo’s...
View ArticleAdwords Search Funnels
Google has provided agencies and advertisers with tools and functionality that have now become synonymous with online marketing. This has come in the form of basic conversion tracking to more advanced...
View ArticleGoogle Image Search Ads
As you may have heard Google this week announced the release of their new image search ads to the AdWords platform. These are billed just the same as normal ads and built with the help of the display...
View ArticleGoogle’s ACE
Google last week launched a new feature to the ever complex Google Adwords platform that will transform the way search marketers manage their Adwords PPC accounts. Google ACE (Adwords Campaign...
View ArticleAll an Online Marketer needs to know about Search Network Quality Score
AdWords Search Network Quality Score (QS) : definition, factors that influence it and best practices to improve the QS in a PPC campaign. The post All an Online Marketer needs to know about Search...
View ArticleBenefits of Negative Keywords in Paid Search (PPC) and Useful Tips
“Negative Keywords” are customer search queries you DO NOT want your business to be found for in the search engines. For example, let’s say you are bidding on the key-phrase “james bond” to advertise...
View ArticleHow To Map Your Ad Groups For Easy PPC Campaign Optimisation (infographic)
Many impressions but no conversions or good conversion rate but few impressions? Here’s how to classify your PPC Ad Groups to help your decision making process when optimising a campaign. Simply take...
View Article6 Simple Steps to Boost PPC Performance
If you’re wondering how to take your pay-per-click search engine marketing campaign to the next level then Google Adwords Ad Extensions may help. Ad Extensions provide extra information on your...
View ArticleGoogle Shopping: what’s new for advertisers?
As sponsored results continue taking over more and more space on the search engine results pages (SERPs) another small revolution is going to change the way merchants approach their SEM strategies. In...
View Article2012 has been a great year for PPC. Let’s get ready for 2013
2012 has been another year of strong grow for pay-per-click advertising. The main characters on the stage are still the same. Google is comfortably the leader of the market while the Bing and Yahoo’s...
View ArticlePaid Search Character Count Tool
Tired of second guessing character length? We’ve all been in that position before. You write a great sounding ad and include all the information you want to, with a great sales pitch and encouraging...
View Article2014 PPC News Round Up – The year in paid search
As 2015 has just arrived, let’s take a look back on some of the most important news stories over the past year in paid search: Adwords Editor 11 Arrives! In early December, Google announced via their...
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